user research

Online user research
Betting on reality not opinions

Understanding your users through structured research that reveals what truly matters to them. We uncover the motivations behind user behaviour, identify obstacles preventing success, and validate that your product works as expected. The result is actionable insights that eliminate guesswork and ensure your product resonates with real users.
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User Interviews
One-on-one conversations that uncover user motivations, pain points, and needs to inform product strategy and design decisions.
Usability tests
Facilitated sessions where real users complete tasks on your product to identify friction, validate designs, and prioritise improvements.
Card Sorting
A collaborative exercise where users organise and label information to create intuitive navigation structures that match their mental models.
process

Simple process that unpacks complexity

For each methodology we apply a four-step process. For User Interviews and Usability Testing, we recommend running the tests regularly and periodically, whether you're testing designs or a live product.
step 1

Product discovery and scope definition

We begin by understanding your product, business goals, and key research questions to define what we need to learn and which methods will deliver the most valuable insights.
step 2

Participant recruitment

We identify and recruit participants who represent your actual users, ensuring the research reflects real-world behaviours and perspectives.
step 3

Running the tests

We facilitate structured research sessions, guiding participants through tasks and conversations whilst observing and documenting their behaviour, decisions, and feedback.
step 4

Insights report and recommendations

We analyse findings and deliver a comprehensive report with actionable recommendations prioritised by impact, giving you a clear roadmap for improving your product.
20
Participants
46
Issues identified
57
Recommendations
“Blask's testing sessions showed us exactly where our broker platform was falling short. The evidence was undeniable and incredibly valuable. Their work has given us the clarity and direction we needed to move forward with confidence.”
Krys Szota
Head of Sales, Outfund

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